Zürich is a small city full of exciting people. When it comes to fashion and lifestyle the Swiss city has drawn quite some attention to itself recently - not only since some of the most celebrated brands set up shop. Zurich means roots to us. The city, neatly located between lakes and mountains, is our hub and it has been the place to kick things off every year since 2009. We are particularly proud to present a special and broad program in Zurich including the most important brands, shops and private sellers from all over Europe, sneaker-talks, a street soccer challenge, our annual party and more.